The Hispanic advertising industry

The Hispanic advertising industry is now worth more than $5 billion, and is outpacing all other sectors of advertising, with four times the amount of growth. As of June 2012, ad spend growth rates had increased by 20.7% for the Hispanic market compared to just 1.7% in the non-Hispanic market. Companies like Procter & Gamble, McDonald’s, AT&T, Verizon, Toyota, General Mills, and General Motors spend tens to hundreds of millions of dollars each year in Hispanic advertising. Source: Harvard Business Review