Another proof of the increasing influence of the Latinos presence in the USA. September 22, 2014, Hispanicbusiness.com “BURBANK, CA — The Latino Premiere Club enthusiastically recommended ABC’s new sitcom “Cristela” following a recent screening at ABC/Disney Studios. The show stars Latina comic Cristela Alonzo in a family comedy loosely based on her life and stand-up routine. [...]
Read More»
Menu
Jump into the market that is growing every single day, the U.S. Hispanic Market!
A successful strategy requires customized and culturally relevant offers, promotions, and ideas. It is important to know Latino behavior in order to d[...] Read More»
Department stores Hispanics shop at
According to Mintel Research, the top 5 department stores Hispanics shop at are: 1. J.C. Penney 2. Sears 3. Macy’s 4. Nordstrom 5. Luxury Depart[...] Read More»
Hispanics Purchasing Power
Our buying power in the US is equivalent to one of the top 20 world economies…for those who say that Hispanics (documented or not) are a burden [...] Read More»
Michigan immigrants
Michigan wants 50,000 visas to bring skilled immigrants the bankrupt city of Detroit. Yep! Immigrants work hard[...] Read More»
WIRELESS STORES MUST LOVE THIS ONE!
Hispanic consumers are 77% more likely than non-Hispanics to plan to switch wireless providers in the next twelve months. (Source: Scarborough)[...] Read More»
Hispanic designated market areas
We continue with some interesting facts today about the Hispanic Market. The 5 Largest Hispanic designated market areas are: 1 Los Angeles 2 New York [...] Read More»
Ford Motor Co. got it!
eMarketer: A Hispanic consumer in Miami is very different from one in Los Angeles. How does Ford handle these disparities? David Rodriguez: Our approa[...] Read More»
WHY INVEST IN MARKETING TO LATINOS?
“We have this huge growing population and we have a market share that is increasing in size, while some of the other market segments are decreas[...] Read More»
This is interesting!
http://latino.foxnews.com/latino/money/2013/07/19/latinos-could-be-key-to-reviving-detroit-following-bankruptcy/[...] Read More»
Countries of origin
The umbrella term “Hispanic” embraces a wide variety of backgrounds and cultures. However, nearly two-thirds of U.S. Hispanics trace their family [...] Read More»
No! We are not all Mexicans!
Hispanic people in the U.S. call 22 different Spanish-speaking countries home![...] Read More»
Speaking Spanish
37.6 million is the number of U.S. residents 5 and older who spoke Spanish at home in 2011. This is a 117 percent increase since 1990 when it was 17.3[...] Read More»
FOOD! FOOD! AND MORE FOOD!
Tacos anyone??? Hispanics in the Metroplolitan Area spend about $2 billion dollars a year in groceries and are… 102% more likely to buy baby food 21[...] Read More»
Latino Food Influence
U.S. Hispanics’ Growing Numbers and Eating Traditions Begin to Influence Country’s Overall Eating Patterns, NPD Reports. So what do you enjoy eati[...] Read More»
Vehicles Among US-Hispanic Consumers
Check out the 2013 Top 10 Vehicles Among US-Hispanic Consumers: Honda, Nissan and Toyota dominated the Top 10 Vehicles purchased by U.S.-Hispanic Cons[...] Read More»
5 largest spenders in Hispanic magazines
Here are the 5 largest spenders in Hispanic magazines 1 Procter & Gamble Co. 2 L’Oréal 3 Estée Lauder Cos. 4 Time Warner 5 Johnson & Johns[...] Read More»
Largest spenders in Hispanic media
Check out the list of the five largest spenders in Hispanic media. Did you think any of these companies were the top ones? 1 Genomma Lab International[...] Read More»
Websites advertisers
Websites advertisers know what the Hispanics look for on the internet. Look at the Top 5 companies that displayed ad impressions in ComScore Hispanic [...] Read More»
Hispanics continue to make the mark in the USA
On the December WASHINGTONIAN Magazine, it is stated, “For many Latinos, Washington is where opportunity exists, where you come to have an impac[...] Read More»
U.S. Hispanic population
The projected Hispanic population of the United States on July 1, 2050 will be 132.8 million. According to this projection, Hispanics will constitute [...] Read More»
Do you want to capture the Hispanic Market?
If you are looking to capture the Hispanic Market, steps to know are: -Latinos buy brands that empower their Cultural Relevancy. In other words, be cu[...] Read More»
Did you know…
…The term “Hispanic” was first adopted by the United States government in the early 1970′s. It has been used in the U.S. Census since 1980[...] Read More»
Relationship-oriented
I once heard that Hispanics need more handling than others. That’s an accurate statement, even in business, for Hispanics are more relationship-[...] Read More»
Major force
Latinos are a major force in the small business sector, with 3.1 million Latino-owned businesses currently in the country, according to a study by the[...] Read More»
A fun fact for you!
“Salsa is overtaking ketchup as America’s No. 1 condiment.”Another necessary step to capture the Hispanic Market is TO BE LOCAL: Eng[...] Read More»
Goya
“Goya” has brought ethnic food to white America! (Washington Post) “Goya is the largest Hispanic-owned food company in the United St[...] Read More»
Relationships
Build relationships and friendships with people from other cultures and bring strength to achieve community goals![...] Read More»
From Hispanic Background
According to Fox News Latino, 27% of Major League Baseball players are of “Hispanic Background” making baseball the most Hispanic sport from a pla[...] Read More»
World Cups…$$$
Univision paid $325 million for the 2010 & 2014 World Cups. Telemundo spent $600 million for the 2018 & 2022 World Cups. This amount exceeded [...] Read More»